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About us
It started with a question: “Who do you talk to?”
When Wendy and Kevin first sat down together, it wasn’t as coaches and business partners. It was as agency owners and leaders swapping stories—frustrations, wins, and all the chaos that comes with running a business in the benefits industry.
At one point in the conversation, Wendy paused and asked, “Who do you talk to?”
Kevin looked at her, a little puzzled. “What do you mean?”
“I mean, who do you talk to about running your business? Who can you lean on when it gets hard?”
He hesitated. Then admitted, “No one."
That moment stuck. Admitting out loud that leading an agency can be isolating was a new and slightly uncomfortable admission. You carry the pressure, expectations, and weight of the business, and you're supposed to have all the answers.
But no one really teaches you how to run the business itself or how to handle the personal toll it takes.
That conversation sparked the beginning of Q4intelligence, leading to coaching and training other leaders. Eventually, that coaching curriculum became the foundation of the Goose Community: a place where agency leaders and producers can be honest, ask for help, and grow their businesses surrounded by people who get it and get what they're going through.
It's hard to ask for help, but it's harder to do it all alone.
Running a business is deeply personal. It takes grit, guts, and a whole lot of resilience. But that doesn’t mean you have to do it alone. At Q4i, we’ve created a space where people can show up without fear to:
- Share their frustrations, struggles, and insecurities
- Work through their challenges with guidance
- Be held accountable by a supportive community
- Build something bigger than themselves

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Why we’re different
Agencies have numerous resources to turn to for support in selling insurance products, but they have nowhere to turn for advice on running a stronger, more profitable employee benefits agency. That’s where we come in.
We’re not insurance experts. We’re agency growth experts. We’ve been agency owners and leaders, and we know the challenges firsthand. Hussle and tenacity without structure lead to burnout. Our coaching is built for the real world—where time is tight, people are messy, and we know that motivation alone won’t get you there.
We’re not afraid to say what needs to be said, and we’ll always back it up with kindness, strategy, and the tools and resources you need to execute.

Change doesn’t just show up—it’s something you create. Clear the noise and work with purpose. Every action we take is deliberate, every process structured, and every strategy aligned with our bigger goals.

Be part of something bigger. By sharing ideas, asking tough questions, and inviting diverse voices, we make the work easier and a lot more fun.
Our values started as our compass, guiding how we operate as a business. Over time, they’ve grown into something bigger, shaping how we show up for our community, our clients, and every relationship we build.

Real change requires having the courage to face tough calls and do the hard work. We coach hard and expect our agencies to push themselves and their teams because that’s how winners are built.

Set the ego aside to lift one another up. We share ideas, lessons, and tools so no one has to reinvent the wheel. When the whole community contributes, everyone moves forward faster.

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What we do
We help agency leaders and their teams build growing, thriving businesses that push past growth plateaus. Everything we teach is focused on helping you strengthen these four areas:
- Your business model
Build a foundation that supports growth with structure, accountability, and intention. - Your sales process
Learn how to sell with confidence using the MORE System™, our proven sales training framework. - Your client experience
Turn your service model into a competitive advantage that keeps clients and your team happy. - Your leadership skills
Develop the mindset, habits, and clarity you need to lead yourself and your team forward.
📍 Everything we offer is available through Goose, our platform for agency education, training, tools, and peer accountability. It’s where the work happens, and where transformation takes root.
Meet our amazing team
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