Agency Blog | Crushing Mediocrity
The first month of the year is winding down. If you have not done so already, it is time to be finalizing your success plan for 2021.
Goal Setting Mindset, Ideas, and ProcessesJanuary 18, 2021
“Ideal clients.” A term that gets thrown around a lot but is not very often defined in a way that’s particularly helpful in identifying the right organizations and making them your clients.
When we ask a salesperson or leader to describe their ideal client, they typically start with the number of employees a company has. Why? Because the industry teaches us that numbers are the most important factor: number of lives on a plan, number of years in business, plan numbers on a renewal spreadsheet.
But there are many things far more critical than simply numbers! Just because you have the numbers doesn't mean either of you want to work together. And I will argue all day long that having a good working relationship is the most important factor in selecting clients.
Three Better Ways to Define Your Ideal ClientJanuary 11, 2021
The most misunderstood business function in our industry is marketing.
In particular, agencies have been unaware or chosen to ignore just how important marketing is to their growth. This seems to be changing, though; there appears to be an awakening around the subject.
Marketing Isn’t a Cure-allJanuary 4, 2021
“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be. Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”
~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU