Agency Blog | Crushing Mediocrity
Using a sales and marketing CRM in an agency is a strange love-hate relationship that is as much psychology as practical application.
Leadership wants the data, the tracking, and the accountability. But too often, they want it without having to do the work to make it happen. And they often don’t understand how much time and energy it’s going to take to create a successful structure for their team.
Committing to a Sales and Marketing CRM: The Struggle is RealFebruary 22, 2021
Always be able to answer, "Wherever we want."
A leader's responsibility is to do what is necessary to make any goal (no matter how big, hairy, or audacious) feel doable. Don't think this doesn't apply to you. If you can influence others (um, everyone!), YOU ARE A LEADER.
Leadership = Influence
Where Are We Going?February 15, 2021
One of the most cliché claims made in our industry is that of being a "trusted advisor." Sure, trust is essential. Clients need to trust in your ability to do your job, and they need to trust in your intentions when giving advice.
But is earning trust brag-worthy? Isn't trust a minimum expectation of the advisor-client relationship?
The real goal should be achieving "go-to" status.
Screw Being a Trusted Advisor, Be a Go-to AdvisorFebruary 8, 2021
“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be. Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”
~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU