We know insurance agency
marketing and sales.

Too many salespeople are on a Quixotic pursuit of mysterious truths to drive their sales success. They want to find that compelling pipeline-filling cold call script, to learn the magic question prospects can't deny, to acquire the perfect solution coveted by all.

Raise your hand if you have a personal brand?

Of course, that’s a trick question. Everyone has a brand.

A brand is your professional reputation, and it has a lot in common with your personal reputation. Just as you don't get to choose whether or not you have a reputation, you also don't get to choose what that reputation is. Others determine your brand and reputation based on their interactions with you.

Sometimes marketing and branding get confused. They are closely related but not the same.

Marketing is like asking for a date. Branding is the reason someone says “yes.”

When you’re presenting or maybe talking to a colleague, client, or prospect, do you ever get nervous or find your mouth goes dry? Yeah, me too. It’s so frustrating!

If you look up “mouth goes dry when nervous,” you’ll find all sorts of scientific answers for the physiological cause and various solutions that can help with the symptoms – drink water, have candy handy, yadda, yadda.