Raffa Financial Services

Steve Heger – President

Raffa Financial Services, Inc. hired Q4intelligence in May 2017 and the company was warmly welcomed into the network of Q4i agencies.  While we were a successful agency, we recognized that there was a definite need to reexamine everything that we were doing from top to bottom to take us to another level.  Everyone at Q4intelligence has been hard at work for us ever since.

We employ Q4intelligence for agency leadership consulting, agency marketing, agency planning, and sales training. 

Today, with a significant amount of help from Q4i, 

we have:

  • A complete redesign of the RaffaFinancial.com website to be mobile-enabled and that accurately projects what we do and our experience, professionalism, and company culture
  • Adopted HubSpot as the agency sales database that our producers use to track new opportunities, creating the first companywide new business pipeline
  • Established monthly blogs, webinars, and newsletters
  • Established tracking analytics to track visits to our website and the number of prospects who open our emails, read our newsletters, or read our blogs
  • Improved our producer LinkedIn pages and social media presence
  • Evaluated our book of business and adoption of profitable small group strategies
  • Created our Sales Team, which is made up of all producers across all business lines and practice groups
  • Provided ongoing sales, database, and social media training for the team, along with ideas for career development
  • Institutionalized the Raffa client experience
  • Created the Raffa Sales Process and implemented it for all Raffa producers
  • Created Raffa Presentation Materials

Along with the above, Q4i provided much of the design and copy for our web designer to build out our site.  Copy is continually provided for the site via Q4i, as they write our newsletters and blogs and help our organization host our monthly webinars.  We also have a coordinated approach to each producer’s social media presence and posts and coordinated outreach to prospects through the design and implementation of our company marketing plan.

We have organized other teams at Raffa including our Account Manager Workshop and Client Advocate and Analysts Workgroup to coordinate how we deliver a high quality and consistent client experience. Over the years, Q4i has helped Raffa in numerous other ways –whenever we ask, they’re there to help.

Retire with Renewals

Craig Gussin - President

When I first started working with Q4i, I was struggling to find out how we could grow and improve Retire with Renewals. Q4i, with their sales training and marketing, taught me and showed me that we needed to change our message, our website, and how we do business.

Since then, we have created a new website and changed our business model to be more effective and much more profitable, all in one year. Our business is growing, and our website looks so much better. 

Q4i also helped all of us at Retire with Renewals better understand how to be more visible on LinkedIn, other media, and in the insurance industry in California.

The Q4i team has worked with me and our firm and answered all our questions and concerns. They:

  • Improved and redesigned our logo with j.riley creative 
  • Changed and designed our Retire with Renewals website so agents better understand what we can do for them
  • Refreshed and updated our website copy
  • Built a resources section on our website with articles, ebooks, and videos
  • Installed our HubSpot CRM software to help us with our marketing communications
  • Helped me and our firm grow our business, so we became more successful and known in the insurance community in California

With all that Q4i has done, we have just brought on our biggest client so far. We now have others reaching out to me and our firm from the changes we have made. Q4i helped lay the foundation to help us grow into the future, and we are now one of the top insurance agencies in San Diego County. 

Thank you, Q4i!

Keystone Insurers Group

Billy Bridwell | Senior Vice President

Overall, I believe Q4i should be referred to as a family and not a network! We have all been part of various industry groups and “networked” over our careers. We get to an event and hold our trade secrets and strategies close to the vest because we are ultimately in the room with our competitors. Q4i is nothing like that experience! Not to take away from our industry groups as they do great things and serve each of us very well—but joining the Q4i family is a completely different level of leadership, accountability, camaraderie, support, knowledge sharing and overall helping each other to up our games!

I have been in the benefits discipline for 27 years. I am now 45 years old (yeah, do the math, I started early friends!), and I have been a salesperson, led the sales team, achieved partnership / ownership and I am currently responsible for the benefits division at Keystone Insurers Group who is a national franchiser of independent agencies.

Today we have a staff of 42 employees, covering 17 states specializing in all things group employee benefit solutions, all funding arrangements with a target ideal client of 50 to 500 employees bring expertise in both insurance and non-insurance remedies!

Very specifically, let me expand on a couple items that have resonated with me as a consistent accountability checkpoint in my Q4i partnership:

  • My Q4i coaching calls have been a huge inspiration and have helped keep me accountable to myself, my craft as a leader, and to my team. It’s always good in life to have a mentor who can help us see our blind spots and call them out. Shoot, Michael Jordan and Tiger Woods have coaches that help them get the most out of their games. I appreciate the Q4i coaches and my Q4i network of coaches for helping me get the most out of my game!
  • Also, very specifically, there is a tool Q4i introduced me to that is quite simple, but very impactful! It is called the Transformation Tracker. This tool helps keep me, each person on my team, and our overall direction as a benefits organization on task with quarterly goals, specific to-do initiatives, revenue targets, revenue per employee/per client, yearly financial and EBITDA profit goals, etc. It’s really helped me communicate to my team where we are now, where we are not yet, what it will take to get there, and by year end how well did we do!

The Q4i team has been there for me as a source of learning, keeping my skills and talents honed and in the forefront of the industry. Stretching and expanding my scope so I can, in turn, pour more into my team and continue to drive Keystone to claim new territory in the vast benefits landscape! Thanks to the Q4i staff and my awesome network of fellow benefits nerds! I couldn’t do it alone!

Combined HCM

Donny Woo - CEO

The year we met Q4i was one of the hardest years we have ever had as an organization. We lost key employees and had client turnover. There was just one challenge after the other. We went through some really tough times and needed to take a look at what happened and how we might be able to get on the right path.

Q4i has taught me about the importance of having a structure, plan, and process in place for all aspects of running a business. From marketing, selling, servicing accounts, and managing staff, Q4i is invested in my company as a whole succeeding, not just one part. 

You can achieve success in many areas of running your agency, but the most important thing you need to learn is to apply the principles taught by the Q4i team. Motivation is overrated; determination is essential. The staff and mentors at Q4i have created relationships with myself and my company that will last a lifetime!

With Q4i’s support, and with valuable best practices and industry knowledge we’ve learned from other agencies in the network, we have created a marketing department, generated leads to support our sales team, and created a solid brand. As a company, we are very proud that we have accomplished so much in just the last six years. We have: 

  • Changed 80% of our staff
  • Improved our hiring practices
  • Implemented specialized and specific training to ensure we set up the position to succeed
  • Identified key personnel and have come alongside them to help them understand how they are a part of the company’s overall growth
  • Grew to and have maintained 98% client retention
  • Created a healthy culture that is diverse and strives to have a good environment where the staff can feel safe and welcomed

Part of the success of this is attributed to adding employee surveys and studying the responses to improve each year based on their feedback. Because of our staff and because of Q4i’s help, Combined has established a trusted brand in California, and we are ready to explore other states’ expansion!