Q4i Growth Platform

Marketing supports prospecting and prepares prospects for a sales conversation.

Growth Platform: Why marketing matters

To ensure your insurance agency reaches its potential, you must ensure each element of the Growth Platform is performing at a high level.

Without marketing, you will find yourself in front of the wrong buyers, with longer than necessary sales cycles, with no differentiation in the market, and struggling with more difficult growth than necessary.

Wonder what marketing has to do with filling your pipeline? EVERYTHING!

You need a message that doesn’t make you sound like your competitors.

You need a strong online presence for your readers to get excited about.

This focused marketing will help you to fill your pipeline with quality prospects.

Nearly all buyers will look you up online. Will they like what they see?

Marketing is now the first step of selling for insurance agencies and advisors. Buyers start their search or research online. They may get a referral from a trusted source saying they should talk to you, or they may find you online themselves.

Either way, your online presence is what gives them the gut feeling that they either want to learn more about you or that you’ve completely unimpressed them and they move on, never to return.

Like it or not, your future success is now largely dependent on effective communication and your level of engagement online.

A product-focused website makes you look just like your competition.

Readers know you can offer insurance products and basic HR and risk management services. Instead, tell them how you make a difference for your clients.

Remain relevant to your clients and buyers

 Master these six basic marketing functions:

  • Modern website with messaging based on Business Strategy and Client Challenges
  • Strong LinkedIn presence from entire company
  • Writing published regularly in various locations
  • Original, though-provoking content sent regularly to a growing prospect database
  • Practical, immediately useful tools and information sent regularly to clients

Q4i Growth Platform

There’s more to see

Want more? Explore some of our resources for marketing

Defining Your Business Brand


Marketing Activity Questionnaire


Insurance Agency Marketing Plan


What Others Say About Us

“In the complicated world of insurance and employee benefits, it is a challenge to find good marketing partners because many firms do not understand the business. As the client, I’ve had to put in a significant amount of time to explain the industry before they could even begin working on the initiatives I hired them to do.

However with Q4i they understand our business and can help us to better tell our story and get us set up with the right tools to make our business better and more profitable. Working with Q4i is amazing! They’ve helped me find the right web design and marketing platform to position my business for success. Anyone in our industry looking to take their organization to the next level would be wise to partner with Q4i!”

~Natalie Meyer, President Hoopayz